Advanced Skill Certificate in Media Planning for Out-of-Home Media

Monday, 15 September 2025 15:16:42

International applicants and their qualifications are accepted

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Overview

Overview

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Out-of-Home (OOH) Media Planning is a dynamic field. This Advanced Skill Certificate equips you with the expertise needed to excel.


Master advanced strategies for impactful OOH campaigns. Learn to leverage diverse formats – billboards, street furniture, transit advertising – effectively. This certificate is ideal for media professionals, marketing managers, and advertising executives.


Develop your skills in audience targeting, budget allocation, and campaign measurement within the unique OOH landscape. You'll gain practical insights into data analysis and innovative OOH technologies. Out-of-Home Media Planning is crucial for success.


Elevate your career. Explore this certificate today!

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Advanced Skill Certificate in Media Planning for Out-of-Home Media offers comprehensive training in strategic outdoor advertising. Master effective media planning techniques for billboards, transit, street furniture, and more. This intensive program covers campaign development, budget management, and digital OOH integration, giving you a competitive edge in the dynamic out-of-home advertising industry. Gain practical skills through real-world case studies and industry expert insights. Boost your career prospects by securing a coveted role in media planning or buying within leading agencies or brands. This certificate enhances your media buying skills and prepares you for immediate impact.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Out-of-Home (OOH) Media Strategy Development & Planning
• Advanced OOH Media Buying & Negotiation Techniques
• Data Analytics & Measurement in OOH: Attribution & ROI
• Creative Development for OOH: Maximizing Impact
• Programmatic OOH Buying & Technology
• Legal and Regulatory Compliance in OOH Advertising
• Understanding OOH Audiences and Targeting
• Location-Based Marketing and OOH Integration
• Case Studies: Successful OOH Media Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Out-of-Home (OOH) Media Planner Develops and implements strategic OOH media plans, leveraging insights and data to maximize campaign effectiveness. Manages budgets and negotiates with OOH vendors.
Senior OOH Media Strategist Leads the development of innovative OOH strategies, collaborating with clients and internal teams. Provides expert guidance on media selection and optimization. Deep understanding of audience targeting and campaign measurement.
OOH Media Buyer Negotiates and purchases OOH advertising space, securing optimal placements and pricing. Manages contracts and ensures timely execution of buys. Expertise in OOH inventory management and data analysis.
Digital OOH (DOOH) Specialist Focuses on planning and buying digital out-of-home advertising, leveraging programmatic technologies and data-driven strategies. Proficient in DOOH platforms and campaign measurement tools.

Key facts about Advanced Skill Certificate in Media Planning for Out-of-Home Media

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An Advanced Skill Certificate in Media Planning for Out-of-Home (OOH) Media equips professionals with the expertise to navigate the dynamic world of outdoor advertising. This specialized program focuses on developing advanced strategic planning capabilities, encompassing all aspects of OOH media buying and campaign execution.


Learning outcomes include mastering advanced techniques in OOH media strategy development, audience targeting through geographic and demographic data analysis, and the effective utilization of OOH media planning software. Participants will also gain proficiency in negotiating media buys, managing budgets, and measuring campaign effectiveness using relevant key performance indicators (KPIs).


The duration of the certificate program is typically tailored to the participant's background and learning pace, often ranging from several weeks to a few months of intensive study. The curriculum is designed to be both theoretical and practical, incorporating case studies, real-world projects, and expert-led workshops for a comprehensive learning experience.


This certificate holds significant industry relevance, making graduates highly sought-after by advertising agencies, media buying companies, and even brands with robust marketing departments. The program's focus on data-driven decision-making and the latest technological advancements in OOH media planning makes its graduates immediately employable within the competitive advertising landscape. Skills in audience segmentation, creative development, and campaign measurement are all highly valued, ensuring post-certificate career growth and advancement.


Graduates of the Advanced Skill Certificate in Media Planning for Out-of-Home Media will possess the cutting-edge knowledge and practical abilities demanded by today's OOH advertising sector. They’ll be equipped to handle complex media strategies, negotiate effectively, and demonstrate a deep understanding of the performance metrics necessary for successful OOH campaigns.

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Why this course?

An Advanced Skill Certificate in Media Planning for Out-of-Home (OOH) Media is increasingly significant in today's UK market. The OOH advertising sector, while facing digital competition, remains robust. According to recent reports, OOH advertising expenditure in the UK reached £1.3 billion in 2022, showcasing its continued relevance. This growth is driven by innovative formats and data-driven strategies, highlighting the need for specialized skills. A certificate demonstrates proficiency in using advanced data analytics for impactful media planning, campaign optimization, and ROI measurement within OOH. The programme equips professionals with the ability to leverage the latest technologies, such as programmatic OOH buying and location-based targeting, vital for staying competitive. The UK's diverse OOH landscape demands specialists capable of navigating complex channel strategies, from billboards and street furniture to digital screens and experiential marketing, all of which this certificate addresses. This professional development enhances employability and career progression within the dynamic OOH media planning field.

Skill Importance
Data Analytics High
Programmatic Buying High
Location-Based Targeting Medium
Campaign Measurement High

Who should enrol in Advanced Skill Certificate in Media Planning for Out-of-Home Media?

Ideal Audience for an Advanced Skill Certificate in Media Planning for Out-of-Home (OOH) Media
This Advanced Skill Certificate in Media Planning for Out-of-Home Media is perfect for ambitious media professionals seeking to enhance their expertise in the dynamic OOH advertising sector. With the UK OOH market valued at £1.5 billion (source: needed), this certificate empowers individuals to master advanced planning techniques for billboards, street furniture, and transit advertising.
Specifically, the ideal candidate is:
• Experienced media planners aiming for career progression.
• Marketing professionals seeking to expand their OOH media knowledge.
• Account managers looking to improve client communication and campaign strategy in the context of OOH advertising.
• Individuals with a passion for innovative media strategies and a desire to work with cutting-edge OOH technologies.
This certificate will equip you with the skills to leverage data-driven insights, optimize campaign performance, and expertly manage budgets within the competitive landscape of OOH media planning. Benefit from expert instruction and gain a competitive edge in this rapidly growing field.