Career Advancement Programme in Media Planning for Television

Monday, 15 September 2025 15:16:42

International applicants and their qualifications are accepted

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Overview

Overview

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Media Planning for Television: This Career Advancement Programme is designed for media professionals seeking to elevate their skills and expertise.


Learn advanced television media planning strategies. Master budget allocation and campaign scheduling techniques.


This intensive programme covers audience research, media buying, and performance measurement. Develop your skills in digital media integration within television strategies.


Boost your career prospects with this practical Media Planning for Television programme.


Enroll today and transform your media planning career. Explore the programme details now!

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Media Planning for Television: Elevate your career with our intensive Career Advancement Programme. This unique course provides hands-on training in strategic media planning, audience analysis, and campaign management for television. Gain expertise in TV advertising, digital media integration, and data-driven decision-making. Network with industry leaders and secure valuable internships. Upon completion of this Media Planning programme, you'll be ready to launch a successful career in broadcast advertising, enjoying enhanced career prospects and higher earning potential. Become a sought-after media planner today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Planning Fundamentals: Understanding the television landscape, audience measurement, and campaign objectives.
• Television Advertising Sales & Strategies: Exploring different advertising formats, inventory management, and sales negotiation techniques.
• Target Audience Analysis & Segmentation: Demographic, psychographic, and behavioral targeting for effective media buys.
• Media Buying & Negotiation: Developing media strategies, RFP processes, and securing optimal pricing & placement on television.
• Campaign Planning & Implementation: Developing comprehensive television media plans, including scheduling, budgeting, and execution.
• Digital & Linear Integration: Understanding the convergence of television and digital media, and cross-platform strategies.
• Measurement & Reporting: Tracking campaign performance using relevant metrics (GRP, reach, frequency, ROI), and presenting data-driven insights.
• Television Media Trends & Innovation: Staying abreast of emerging technologies like streaming, programmatic TV buying, and addressable advertising.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Media Planner (Television) Develop and implement strategic media plans for television campaigns, focusing on audience targeting and maximizing ROI. Key skills include media buying, audience research, and campaign performance analysis.
Senior Media Planner (Television) Lead and mentor junior media planners, manage multiple client accounts, and develop innovative media strategies across various television platforms. Requires extensive experience in media planning and budget management.
TV Media Strategist Develop long-term media strategies for television, analyzing market trends and competitor activities to inform future campaign planning. Involves deep understanding of audience segmentation and emerging media technologies.
Broadcast Media Buyer Negotiate and secure optimal advertising space across television channels, working with agencies and broadcasters to achieve client objectives. Strong negotiation and relationship-building skills are essential.

Key facts about Career Advancement Programme in Media Planning for Television

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A comprehensive Career Advancement Programme in Media Planning for Television equips participants with the strategic skills and in-depth knowledge required for success in the dynamic television advertising landscape. This program focuses on developing practical expertise in media strategy, buying, and negotiation.


Learning outcomes include mastering advanced media planning techniques, utilizing media research and analytics tools effectively, and understanding the complexities of television audience measurement and targeting. Graduates will possess a strong understanding of broadcast advertising, digital television, and emerging media platforms.


The program's duration typically spans several months, often delivered through a blend of online and in-person modules, including workshops and case studies. The flexible format caters to professionals seeking to upskill or transition their careers.


Industry relevance is paramount. The curriculum is designed by experienced television media professionals, ensuring alignment with current industry best practices and trends. Participants gain exposure to real-world scenarios and develop valuable industry connections, enhancing their job prospects in areas like television advertising sales, media buying agencies, and television network programming.


Upon completion of the Career Advancement Programme in Media Planning for Television, participants are equipped to confidently tackle the challenges of modern media planning, securing their competitive edge in this demanding yet rewarding field. The program integrates essential skills in campaign management and budget allocation to further optimize participants' professional development within the media industry.


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Why this course?

Career Advancement Programmes in Media Planning for Television are crucial in the UK's dynamic media landscape. The industry is constantly evolving, demanding professionals with up-to-date skills in data analytics, digital strategy, and programmatic buying. A recent Ofcom report indicated that 70% of UK media planners believe upskilling is vital for career progression. This statistic highlights the need for structured career development initiatives. Successfully navigating this competitive market requires continuous learning and adaptation, making structured training programmes invaluable.

Skill Demand
Data Analytics High
Digital Strategy High
Programmatic Buying Medium

Who should enrol in Career Advancement Programme in Media Planning for Television?

Ideal Candidate Profile Skills & Experience Career Aspirations
Our Media Planning Career Advancement Programme for Television is perfect for ambitious professionals seeking to elevate their careers. Experience in media or advertising is a plus, but not mandatory. Strong analytical skills, a passion for television, and proficiency in data analysis tools are key. (Over 50% of UK media professionals report needing upskilling in data analysis, source: [Insert UK Statistic Source Here]). Progress to senior media planner roles, potentially leading teams and managing multi-million pound budgets. This programme supports career progression into specialized areas such as digital television planning and audience research.
Individuals currently working in junior roles within media agencies or related fields. Excellent communication and presentation skills are vital for successful media planning. Knowledge of broadcast television, ad buying and campaign management are beneficial. This programme bridges the gap to strategic roles in media planning and buying across the vibrant UK television landscape.
Recent graduates with relevant degrees in marketing, advertising, media studies or related fields. A demonstrable interest in television programming and consumer trends is essential. Adaptability and a willingness to learn new technologies are crucial in this fast-paced industry. Gain a competitive advantage in securing entry-level media planning positions and fast-track your path to senior roles. (UK graduate employment in media is [Insert UK Statistic Source Here]).