Executive Certificate in Behavioral Economics for Planned Giving

Sunday, 14 September 2025 23:11:10

International applicants and their qualifications are accepted

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Overview

Overview

Behavioral Economics for Planned Giving is an executive certificate designed for fundraising professionals, wealth advisors, and planned giving officers.


This program explores psychological principles impacting donor behavior. You'll master techniques to increase major gifts and bequests.


Learn how framing, loss aversion, and social norms influence charitable giving. The Executive Certificate in Behavioral Economics for Planned Giving provides practical strategies.


Gain valuable insights into donor motivations and develop effective communication. Enhance your planned giving program with evidence-based strategies.


Elevate your fundraising success. Explore the Behavioral Economics for Planned Giving certificate today!

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Behavioral Economics for Planned Giving: This executive certificate program transforms your fundraising strategies. Learn to leverage psychological insights and behavioral science to cultivate meaningful donor relationships and significantly increase planned gifts. Master techniques for effective communication, persuasive messaging, and ethical influence. Boost your career prospects as a development officer, fundraising manager, or consultant. Fundraising strategies covered include legacy giving and endowment building. This unique program combines practical application with cutting-edge research in behavioral science, setting you apart in the competitive field of planned giving.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Behavioral Economics Principles for Planned Giving
• Prospect Theory and its Application in Legacy Giving (Loss aversion, framing)
• Cognitive Biases and their Influence on Charitable Donations (Anchoring, availability heuristic)
• Framing Effects and Message Design for Maximizing Planned Gifts (Choice architecture, defaults)
• Social Norms and the Power of Social Influence in Charitable Giving (Social proof, herd behavior)
• Developing Personalized Planned Giving Strategies Based on Behavioral Insights
• Measuring the Effectiveness of Behavioral Interventions in Planned Giving Campaigns
• Ethical Considerations in Applying Behavioral Economics to Planned Giving (Transparency, autonomy)
• Case Studies: Successful Behavioral Economics Applications in Planned Giving (Endowment, bequest)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Planned Giving Manager (Behavioral Economics Focus) Leveraging behavioral economics principles to design and implement successful planned giving strategies. Analyze donor behavior and develop targeted fundraising campaigns. Strong understanding of legacy giving and gift planning is essential.
Fundraising Consultant (Behavioral Science Expertise) Advising charities and non-profits on optimizing fundraising techniques using insights from behavioral economics. Designing and testing experiments to enhance donor engagement and maximize donations. Excellent communication and analytical skills are crucial.
Behavioral Economist (Fundraising Applications) Conducting research and providing data-driven recommendations on improving fundraising outcomes through behavioral interventions. Analyzing large datasets to identify trends and predict donor behavior. Strong statistical modeling skills are highly valued.

Key facts about Executive Certificate in Behavioral Economics for Planned Giving

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An Executive Certificate in Behavioral Economics for Planned Giving equips professionals with a nuanced understanding of how psychological factors influence donor behavior, leading to more effective fundraising strategies. The program delves into the science behind giving, enabling participants to design and implement persuasive campaigns for planned gifts.


Learning outcomes include mastering techniques in behavioral finance, understanding prospect theory, and applying frameworks like loss aversion and endowment effect to cultivate major gifts. Participants will develop practical skills in crafting compelling narratives, conducting effective prospect research, and building long-term donor relationships. The curriculum also touches upon ethical considerations in fundraising and compliance.


The duration of the Executive Certificate in Behavioral Economics for Planned Giving varies depending on the institution, typically ranging from a few weeks to several months of part-time study. This flexible format caters to busy professionals already working in the nonprofit or philanthropy sector.


In today's competitive fundraising landscape, this certificate holds significant industry relevance. Nonprofit organizations, philanthropic foundations, and wealth management firms increasingly recognize the value of integrating behavioral economics into their planned giving strategies. Graduates are well-positioned for career advancement and increased earning potential within this high-demand field. The program enhances expertise in areas such as legacy giving, gift annuities, and charitable trusts.


Overall, an Executive Certificate in Behavioral Economics for Planned Giving offers a powerful combination of theoretical knowledge and practical application, making it a valuable asset for anyone seeking to boost their fundraising success and impact.

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Why this course?

An Executive Certificate in Behavioral Economics is increasingly significant for professionals in planned giving, particularly within the UK's evolving philanthropic landscape. Understanding the psychological biases that influence donor behavior is crucial for crafting effective fundraising strategies. The UK's charitable giving landscape is dynamic; recent data reveals a shift in donor demographics and giving patterns.

Donor Type Average Gift Size (£) Giving Frequency
High Net Worth 10,000+ Annually
Mid-Range 500-5,000 Bi-annually/Annually
Smaller Donations Under 500 Irregular

Behavioral economics principles, such as framing effects and loss aversion, can be applied to enhance planned giving strategies, resulting in increased donor engagement and legacy giving. The certificate equips professionals with the tools to analyze and leverage these insights, maximizing fundraising success in a competitive market.

Who should enrol in Executive Certificate in Behavioral Economics for Planned Giving?

Ideal Audience for Executive Certificate in Behavioral Economics for Planned Giving
This Executive Certificate in Behavioral Economics for Planned Giving is designed for professionals seeking to significantly boost their planned giving fundraising success. Are you a fundraising manager, development director, or trust officer aiming to master the art of influencing major gifts and legacy donations? With the UK's charitable sector generating over £10 billion annually, understanding donor motivations is crucial for continued success.
This program benefits professionals working within charities, universities, foundations, and other non-profit organizations. Specifically, it's perfect if you're involved in prospect research, cultivating major donors, or crafting compelling legacy giving campaigns. By applying behavioral economics principles to your planned giving strategy, you'll dramatically improve your results and achieve your fundraising goals.
Mastering the psychological drivers behind donor behavior will give you a competitive edge. This Executive Certificate will enhance your ability to design more effective communications, tailor your messaging for optimal impact, and build lasting relationships with high-net-worth individuals. Transform your planned giving strategy from reactive to proactive.