Masterclass Certificate in Media Planning for Gaming Industry

Wednesday, 25 February 2026 08:34:06

International applicants and their qualifications are accepted

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Overview

Overview

Masterclass Certificate in Media Planning for Gaming Industry provides essential skills for successful game marketing.


Learn strategic media planning for the gaming sector. This program covers digital marketing, social media strategy, and influencer marketing.


Target audiences include aspiring and current marketing professionals in the gaming industry. Develop expertise in game advertising and performance marketing techniques.


Gain a competitive edge with this Masterclass Certificate in Media Planning for Gaming Industry. Master the art of reaching gamers.


Explore the curriculum and enroll today! Become a gaming marketing expert.

Masterclass in Media Planning for the Gaming Industry provides the strategic skills and tactical knowledge to excel in this dynamic field. Game marketing professionals and aspiring strategists will learn to craft effective campaigns across diverse platforms, including social media, influencer marketing, and traditional advertising. This certificate course offers invaluable insights into audience segmentation, campaign measurement, and budget allocation. Gain a competitive edge and unlock lucrative career prospects as a gaming media planner, analyst, or strategist, with a focus on ROI and data-driven decision making. Unlock your potential and transform your gaming career today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding the Gaming Audience: Demographics, Psychographics, and Behavioral Targeting
• Media Landscape for Gaming: Platforms, Channels, and Emerging Technologies
• Gaming Media Planning Strategies: Reach, Frequency, and Budget Allocation
• Measuring Campaign Effectiveness: KPIs, Data Analysis, and ROI in Gaming
• Influencer Marketing & Brand Partnerships in the Gaming Industry
• Programmatic Advertising & Real-Time Bidding (RTB) in Gaming
• Case Studies: Successful Media Campaigns in the Gaming Sector
• Legal and Ethical Considerations in Gaming Advertising
• Advanced Analytics & Predictive Modeling for Gaming Media
• Future Trends in Gaming Media Planning: Metaverse & Web3 Integration

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Media Planner (Gaming) Develop and execute strategic media plans across various gaming platforms to maximize campaign reach and engagement. Leverage data-driven insights for optimal budget allocation and performance.
Senior Media Planner (Gaming - Digital Marketing) Lead the development and implementation of integrated digital marketing strategies for gaming clients. Oversee media buying, campaign optimization, and performance reporting. Expertise in programmatic advertising and social media marketing is crucial.
Gaming Media Analyst Analyze gaming market trends, player behavior, and campaign performance to inform media strategy and optimize ROI. Utilize advanced analytics tools to identify key performance indicators (KPIs) and provide data-driven recommendations.
Junior Media Executive (Esports & Gaming) Support senior media planners in the execution of media plans, assisting with campaign trafficking, reporting, and data analysis. Gain valuable experience in the fast-paced world of gaming media.

Key facts about Masterclass Certificate in Media Planning for Gaming Industry

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A Masterclass Certificate in Media Planning for the Gaming Industry provides in-depth knowledge and practical skills essential for success in this dynamic sector. The program focuses on developing strategic media planning expertise tailored specifically to the nuances of gaming audiences and platforms.


Learning outcomes include mastering audience segmentation for effective ad targeting, developing and executing successful media strategies across various gaming platforms (like mobile, PC, and console), and understanding performance measurement and optimization techniques within the gaming ecosystem. You’ll also gain proficiency in utilizing relevant analytical tools.


The duration of the Masterclass varies depending on the specific program, but typically ranges from several weeks to a few months of intensive learning. This allows ample time to grasp complex concepts and complete practical projects that reflect real-world scenarios in gaming media planning.


This certification is highly relevant to professionals seeking career advancement in gaming marketing, advertising agencies specializing in gaming, or game studios looking to enhance their internal marketing capabilities. The skills acquired are directly applicable to the current needs of the interactive entertainment industry, ensuring graduates are well-prepared for competitive roles in game marketing and advertising.


Graduates of this Masterclass Certificate in Media Planning for the Gaming Industry are equipped with the expertise to navigate the intricacies of digital marketing, mobile advertising, and social media marketing within the context of video game promotion, ensuring effective reach and engagement with target audiences.

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Why this course?

A Masterclass Certificate in Media Planning for Gaming is increasingly significant in the UK's booming gaming industry. The UK games market is a powerhouse, generating £7.16 billion in revenue in 2022, according to Statista. This growth necessitates skilled media planners who understand the unique complexities of reaching gamers across diverse platforms.

Effective media planning is crucial for game developers and publishers to maximize their return on investment. Understanding gamer demographics, preferences, and media consumption habits – across mobile, PC, console, and streaming – is paramount for successful campaigns. A masterclass certificate demonstrates a mastery of these skills, providing a competitive edge in a rapidly evolving market. The certificate equips professionals with the expertise to navigate the intricacies of influencer marketing, social media strategies, and programmatic advertising tailored to gaming audiences.

Platform Market Share (%)
Mobile 50
PC 30
Console 20

Who should enrol in Masterclass Certificate in Media Planning for Gaming Industry?

Ideal Audience for the Masterclass Certificate in Media Planning for Gaming Industry Description
Aspiring Gaming Media Planners Individuals eager to launch their careers in the dynamic gaming industry, mastering the art of strategic media planning and leveraging their skills in campaign management, media buying, and performance analysis. The UK games industry alone is worth billions, presenting huge career opportunities.
Experienced Marketing Professionals Marketing professionals seeking to upskill in gaming-specific media planning strategies. Expand your skillset and expertise in digital marketing, social media marketing, and mobile game advertising, applying new knowledge to enhance campaign effectiveness and ROI.
Game Developers & Publishers Game developers and publishers aiming to refine their in-house marketing capabilities. This certificate will enable greater control over your marketing budget, improving your ability to reach target audiences and drive user acquisition with data-driven media strategies. According to recent UK reports, successful marketing significantly contributes to a game's success.
Game Studio Entrepreneurs Entrepreneurs establishing their own game studios and requiring effective marketing strategies for business growth. Learn how to allocate resources effectively for media planning and campaigns, optimizing your marketing budget for maximum impact.