Postgraduate Certificate in Game User Acquisition Campaigns

Monday, 22 September 2025 21:23:26

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Game User Acquisition Campaigns: Master the art of attracting and retaining players.


This program focuses on game user acquisition strategies. You'll learn about mobile marketing, social media marketing, and performance marketing.


Designed for marketing professionals and aspiring game developers, this Postgraduate Certificate in Game User Acquisition Campaigns provides practical skills in data analysis and campaign optimization.


Learn to develop effective user acquisition campaigns that drive downloads and engagement.


Game user acquisition is crucial for success. Enhance your career prospects. Explore the program today!

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Postgraduate Certificate in Game User Acquisition Campaigns: Master the art of driving explosive growth in the gaming industry. This intensive program equips you with cutting-edge strategies for effective mobile game marketing, user acquisition, and retention. Learn from industry experts and gain practical skills in performance marketing, A/B testing, and data analysis, boosting your career prospects in game development studios and marketing agencies. Develop a portfolio showcasing successful campaigns. Boost your earning potential and become a sought-after expert in game user acquisition. Secure your place today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Game User Acquisition Fundamentals & Strategy
• Mobile Game Marketing Channels (including App Store Optimization - ASO)
• User Acquisition Campaign Planning & Budgeting
• Data Analytics & Performance Measurement for Game User Acquisition
• Social Media Marketing for Games & Influencer Outreach
• Paid Advertising Campaigns (e.g., Google Ads, Facebook Ads, UA Networks)
• Creative Optimization & A/B Testing for Game Ads
• Retention Strategies & Post-Install Engagement
• Legal and Ethical Considerations in Game User Acquisition
• Case Studies in Successful Game User Acquisition Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Game User Acquisition) Description
Senior Marketing Manager (Mobile Games) Lead and execute multi-channel user acquisition campaigns, manage budgets, and analyze ROI. Strong leadership & strategic planning required.
Game User Acquisition Specialist (Paid Media) Manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.), optimize for performance, and report on key metrics. Deep understanding of bidding strategies.
Growth Marketing Manager (Hypercasual Games) Develop and implement creative growth strategies focusing on user acquisition, retention, and monetization for fast-paced mobile game environments. Experience in A/B testing is crucial.
Digital Marketing Analyst (Game UA) Analyze campaign performance, identify areas for improvement, and provide data-driven insights to optimize user acquisition strategies. Excellent analytical & reporting skills needed.

Key facts about Postgraduate Certificate in Game User Acquisition Campaigns

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A Postgraduate Certificate in Game User Acquisition Campaigns provides specialized training in the dynamic world of mobile gaming marketing. You'll gain a deep understanding of the entire user acquisition (UA) lifecycle, from initial strategy development to performance analysis and optimization.


The program's learning outcomes focus on equipping students with practical skills in campaign management, including media buying, A/B testing, and creative development. You'll master essential tools and platforms used in the industry, such as Google Ads, Facebook Ads, and various analytics dashboards. This allows graduates to excel in roles such as marketing manager, UA specialist, or even launch their own game studios.


Typically, a Postgraduate Certificate in Game User Acquisition Campaigns can be completed within a year, often structured to accommodate working professionals with flexible online learning options. The program's duration can vary slightly depending on the institution.


This certificate is highly relevant to the booming mobile gaming industry. The skills learned are directly applicable to the demands of a competitive marketplace, making graduates immediately employable. The focus on data-driven decision-making, performance marketing, and user behavior analysis is highly valued by employers in this field. Successful completion demonstrates a strong understanding of marketing analytics, and mobile marketing strategies, crucial aspects of modern game development.


Furthermore, understanding KPI's, ROI, and customer lifetime value (CLTV) is an integral part of this program, providing graduates with the quantitative skills to measure and improve campaign effectiveness. Students will also learn best practices for user retention and engagement, critical components of long-term success in the gaming market.

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Why this course?

A Postgraduate Certificate in Game User Acquisition Campaigns is increasingly significant in today's competitive UK games market. The UK games industry generated £7.4 billion in revenue in 2022, highlighting the substantial investment and growth potential. Effective user acquisition is crucial for success, and this certificate equips professionals with the advanced skills and knowledge needed to navigate this dynamic landscape. The demand for specialists in mobile game marketing, a sector booming in the UK, underscores the value of such a qualification. Understanding sophisticated analytics, campaign optimization, and the latest advertising technologies is paramount for maximizing return on investment (ROI).

The following data illustrates the breakdown of UK game revenue across different platforms (hypothetical data for illustrative purposes):

Platform Revenue (£bn)
Mobile 3.0
PC 2.2
Console 2.2

Who should enrol in Postgraduate Certificate in Game User Acquisition Campaigns?

Ideal Audience for a Postgraduate Certificate in Game User Acquisition Campaigns Description
Marketing Professionals Experienced marketers seeking to specialize in the lucrative mobile gaming industry. With over 2.5 billion gamers globally, and a significant portion in the UK, mastering user acquisition is crucial for career advancement. This program enhances their skills in campaign management, A/B testing and performance marketing.
Game Developers Game studios often struggle with user acquisition. This certificate empowers developers to understand marketing strategies, budget allocation and data analytics relevant to growing their player base. They'll learn how to effectively utilize paid user acquisition channels.
Entrepreneurs & Startup Founders Individuals launching their own game studios or indie games will benefit from a structured approach to user acquisition. This program provides the knowledge needed to attract players, secure funding, and achieve market success. A strong understanding of CPI, ROI and LTV is key.
Analytics & Data Professionals Professionals with an analytical background can leverage this program to focus their expertise on the gaming sector. They'll learn how to utilize data to optimize campaigns and interpret key performance indicators like retention rates and player lifetime value.