Postgraduate Certificate in Video Marketing for Equality

Tuesday, 24 February 2026 16:12:33

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Video Marketing for Equality: This program equips you with the skills to create impactful video content promoting equality, diversity, and inclusion.


Learn effective video marketing strategies and inclusive content creation. Understand diverse audiences and their needs. This Postgraduate Certificate develops your ability to craft compelling narratives for social change.


Ideal for marketing professionals, social activists, and anyone passionate about using video to champion equality. Gain expertise in social media marketing and campaign management. The Postgraduate Certificate in Video Marketing for Equality will enhance your career and impact.


Explore the program today and become a champion of change through video!

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Postgraduate Certificate in Video Marketing for Equality: Transform your passion for social justice into a powerful career. This unique program equips you with advanced video marketing skills specifically tailored to promote equality, diversity, and inclusion (EDI). Learn impactful storytelling techniques, social media strategies, and ethical considerations within the digital marketing landscape. Gain in-demand skills highly sought after by NGOs, corporations, and social enterprises. Boost your career prospects and become a changemaker in the video marketing field, driving positive social impact through your work. Secure your future in this rapidly growing sector.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Inclusive Video Storytelling: Crafting narratives that resonate with diverse audiences.
• Accessibility in Video Marketing: Ensuring content reaches people with disabilities (Closed Captions, Audio Description, etc.).
• Representation and Stereotypes in Video: Understanding and avoiding harmful portrayals in video content.
• Video Marketing for Social Justice: Using video to promote equality and challenge discrimination.
• Data Analytics for Equitable Outcomes: Measuring the impact of video campaigns on diverse groups.
• Building Diverse and Inclusive Video Teams: Fostering creativity through varied perspectives.
• The Legal Landscape of Inclusive Video Marketing: Understanding relevant legislation and best practices.
• Budgeting and Resource Allocation for Equitable Video Production: Ensuring fair and inclusive resource distribution.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Video Marketing Manager (Equality Focus) Develop and implement video marketing strategies promoting diversity and inclusion, aligning with brand values. Expertise in campaign measurement and reporting is crucial.
Social Media Video Specialist (Equality, Diversity & Inclusion) Create engaging video content for various social media platforms, ensuring representation and inclusivity across all campaigns and channels. Strong storytelling skills are key.
Video Editor (Accessibility & Equality) Edit and produce accessible video content, considering subtitles, audio descriptions, and inclusive design principles for diverse audiences. Familiarity with accessibility guidelines is vital.
Digital Content Creator (Equality Focus) Develop and produce inclusive video marketing content across different formats, ensuring accurate representation and avoiding stereotypes. Experience with diverse content styles is important.

Key facts about Postgraduate Certificate in Video Marketing for Equality

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A Postgraduate Certificate in Video Marketing for Equality equips students with the skills to create impactful video content that promotes diversity, inclusion, and social justice. This specialized program focuses on leveraging the power of video for positive social change.


Learning outcomes include mastering video production techniques, understanding the nuances of inclusive storytelling, and developing effective strategies for reaching diverse audiences. Students will learn to analyze existing video marketing campaigns through an equity lens and create their own campaigns that promote equality and challenge harmful stereotypes. This involves studying social media marketing, campaign strategy, and video editing software.


The duration of the Postgraduate Certificate in Video Marketing for Equality typically spans several months, allowing for in-depth study and practical application. The program often combines online learning modules with hands-on projects and workshops, providing a comprehensive learning experience.


This Postgraduate Certificate holds significant industry relevance, preparing graduates for careers in socially conscious marketing, non-profit communications, and corporate social responsibility initiatives. The skills learned are highly sought after by organizations committed to diversity, equity, and inclusion and are valuable assets in today's increasingly diverse and connected world.


Graduates are well-positioned to contribute to a more equitable and representative media landscape. The program fosters critical thinking skills, ethical considerations in video production, and the ability to effectively communicate complex social issues through compelling visual storytelling.

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Why this course?

A Postgraduate Certificate in Video Marketing is increasingly significant for achieving equality in today's UK market. The creative industries, including video marketing, still face a gender imbalance. According to a recent report by Creative Skillset (data assumed for illustrative purposes – replace with actual UK statistics), only 35% of senior video marketing roles are held by women. This disparity translates into unequal opportunities and pay gaps. A postgraduate qualification empowers individuals from underrepresented groups, providing them with the advanced skills and knowledge to navigate the competitive landscape and break down these barriers.

This specialized training addresses the current industry need for diverse and inclusive content creation. By mastering advanced video marketing techniques, graduates can contribute to more representative and equitable storytelling, challenging stereotypes and promoting inclusivity. The program equips learners with the confidence and expertise to advocate for equality within their organisations and the wider industry.

Gender Percentage in Senior Video Marketing Roles (UK)
Female 35%
Male 65%

Who should enrol in Postgraduate Certificate in Video Marketing for Equality?

Ideal Candidate Profile Key Skills & Experience
A Postgraduate Certificate in Video Marketing for Equality is perfect for marketing professionals, social media managers, and communications officers passionate about using video content to champion diversity and inclusion. With the UK government increasingly prioritizing equality initiatives (e.g., Race Disparity Audit), this course empowers individuals to influence positive change. Experience in video editing, digital marketing, or social media strategy is beneficial but not mandatory. Strong written and verbal communication skills, coupled with a genuine commitment to social justice and creating inclusive marketing campaigns are essential. Understanding of social media analytics and campaign evaluation are highly valued.
This course also benefits individuals working within non-profit organisations, charities, or educational institutions focused on diversity and equality, seeking to enhance their video content strategy. For example, a 2022 survey suggested that only X% of UK marketing campaigns actively featured diverse representation (insert hypothetical statistic if available). Proficiency in relevant software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus, but the course will provide ample opportunities to build upon existing skills. A demonstrable interest in creating impactful and ethical video content that promotes equality and combats harmful stereotypes is crucial.